As Design Thinking is one of my personal passions I want to share some thoughts and insights with you now. So what is Design Thinking?

Design Thinking

Solving complex problems and creative idea design. A mighty method to work in a very creative way to create solution or ideas to solve small or even big problems at all kind of scenarios. Design Thinking uses a user centered design methodology. You will create for the user or your customer Identifying what they need and how does it needs to be. By using a huge amount of methodologies and creative technics you will create the required solution. A Design thinking team consists of a coach and a group of design thinker. The coach will assist and lead the team through the steps and the process. The team will develop ideas and prototypes. But be careful Design Thinking will create or show possible solutions. At the beginning you can not predict what the solution will look like. Maybe it is not what you are looking for but is a possible solution.

The method of design thinking consists of 6 major steps.

  • Empathize
  • Observe
  • Point of View
  • Ideate
  • Prototype
  • Test

The version developed by Stanford has only 5 steps. In the version I want to show you will see 6 steps. Step number 2 and 3 are consolidated into 1 step called observe. But I like the split more as it is very important to understand the goal correctly. Having 2 steps to observe and the goal definition can be very supportive.

The Workflow

Design Thinking Process

The picture shows the process I want to show. The lines between the bubbles symbolizes possible movements between the tasks. As you are not sure if the first solution and prototype really helps or if you misunderstood the problem you will jump back and forth to check and rethink your work.

During the next weeks I want to show some details and insights about this method. I will write an article about each step and will show you what’s behind each of it. Also explaining the major goals and targets at this stage. Including examples and some experiences I made.

Enjoy the following weeks following me through the world of Design Thinking.



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